You’ve decided to become a professional musician — and you’re not just rolling into it impulsively. This choice follows childhood years of extravagant travel and competitions where your parents wrote sick notes to get you out of school and your nearest and dearest friends and family oohed and aahed when you eagerly whipped out your violin to serenade them. You’ve thought about this and decided to jump in, eyes wide open, high hopes held tight. You want exposure and access to wider audiences. So, you begin your ascent to the top of the proverbial mountain, to a place where the air is thin and record labels offer weighty contracts. Only few succeed in this endeavor, but you make it to the top, and then you find out this is not enough. You have to earn the trust of your audience, maintain a high professional standard and assure reliability to those who work with you. The pressure is intense and relentless. You stand, essentially, at the service and pleasure of your audience. You work exceedingly hard for your vocation, and although you have an audience, constructed by your record label and promoters, you don’t necessarily know your audience. After all, concert halls are often plunged into darkness once the performance begins. Then, the Internet comes along, and with it, user-friendly platforms that enable musicians like you a means to self-publish. From MySpace to Facebook, the information superhighway opens. It’s the new millennium! You’re the master of your own destiny, but also directly exposed to all the criticism that’s out there. It now lands directly on your lap in the form of a like, a comment, or a click.